diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index ad98c86..7f18eab 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -42,7 +42,7 @@ sync_dev_branch:
 deploy_dev:
   extends: .deploy-template
   variables:
-    TAG: '$CI_COMMIT_BRANCH'
+    TAG: dev
     REMOTE_ENV_PATH: /rheinsw/dev
   rules:
     - if: '$CI_COMMIT_BRANCH == "dev" || $CI_COMMIT_BRANCH == "pipeline"'